About WageDayAdvance Ltd

About us

WageDayAdvance is one of the UK’s leading online payday loan providers. The company was formed in 2004 to offer a fully online solution for people looking to borrow money on a short-term loan. The company provides loans of up to £750 on a short-term basis of up to 40 days.

The company has now grown to a point where by the end of 2010, it employed more than 100 people in Skipton, North Yorkshire. WageDayAdvance is looking to expand further into new markets as the need for short-term credit arrangements grows.

With the financial crisis still very evident, the traditional high street banks are making it harder and harder for people to get loans. In addition, many customers are concerned about the very high charges made by banks for unauthorised overdrafts. Hence the need for people to have access to simple and transparent loans that they can pay off quickly and will not get them into heavy debt.

Payday loans should only be used for borrowing money on a short-term basis and are not suitable for longer term borrowing.

Responsible lending

WageDayAdvance is committed to responsible lending and adheres strictly to the rules laid down by the Consumer Credit Act and the Responsible Lending Guidance issued by the OFT. Payday loans are designed only to be short-term loans to cover cash shortfalls and are not an efficient way of borrowing longer term.

We ensure that customers can afford their loan before we approve it. The initial amount a customer can borrow is strictly limited to £300 first time round so we can make sure that they can afford to pay at a lower level of loan.

We also make it very clear to customers that payday loans are not the most cost effective way to borrow money over a longer term and that they are designed to be for 40 days only.

The amount we allow people to borrow is always subject to our assessment of affordability and only loans deemed to be affordable will be offered.