Warning: Late repayment can cause you serious money problems. For help, go to moneyadviceservice.org.uk

Who We Are

We’re one of the UK’s leading short term lenders, established in 2004 we offer unsecured loans from £80 to £2000 over varying terms. We have over 200 employees based in our offices in Leeds and Nottingham.

We are part of CURO Financial Technologies Corp, an international financial services organisation that provides a variety of cash loans as well as other financial products. The group employs over 3,000 people across the United Kingdom, United States and Canada in over 300 locations.

Our commitment as a responsible lender

We are a consumer credit lender, authorised and regulated by the Financial Conduct Authority. We strive to ensure that we treat you in a fair and responsible manner.

WageDayAdvance complies with the good practice customer charter, details can be found below.

New payday and short term loan customer charter and addendum to industry codes of practice

What you can expect from WageDayAdvance

Good customer service and responsible lending

You can expect good customer service. WageDayAdvance believes in putting customers at the heart of what we do. As a responsible lender we will assess your creditworthiness and only lend loan amounts that we believe you can afford to repay.

For new customers we carry out a full credit check. We will only lend you an amount of credit that we are reasonably satisfied you will be able to repay, including any charges on your next pay day. The loan we offer you is designed to meet your needs and is only granted when an assessment of the affordability of your financial situation has been undertaken.


We aim to ensure that your loan is explained in full, highlighting the risks as well as benefits in an open and transparent manner so that you are fully aware of the terms of your credit. We operate a transparent, fixed charging policy so there are no hidden fees or charges.

The charges we state on our product pages and within our communications are the only charges that you will incur during the term of your loan.

We will always give you reasonable notice of any changes in policy that may affect your loan.

Putting you first… even when things don’t work out as you expected

When things don’t go as planned you can call our UK based customer service team. They are available to discuss your circumstances and ability to make repayments. We promise to act with professionalism and consideration and will work with you to find a new affordable repayment plan.

If you need to talk to us our opening hours are Monday to Friday 8am to 8pm, Saturday 9am to 5pm and Sunday 10am to 4pm. For further information you can also visit our Debt Advice page.

What we ask of our customers

It’s important that you provide us with accurate and complete information when making an application as we will use this information to carry out our affordability assessments. Please take time to look at your monthly budget and the amount of money which you want to borrow before applying for your loan.

We ask you to read all the contractual documents that we provide before agreeing to the loan and contact us if you have any questions regarding these.

We ask that you talk to us if you can’t make a repayment. We’re here to help and will work with you to understand your circumstances and arrange an affordable repayment plan.

In accordance with our Privacy Policy, the Data Protection Act 1998 and other data protection laws all personal information is handled securely and in confidence.

We continually monitor our customer services team to ensure you always receive polite, professional and timely handling of any queries or complaints you may have. We aim to deal with all complaints using the procedure set out in our Complaints .